ROSSBURG, Ohio (February 1, 2016) – Sears and the Craftsman brand, America’s most trusted tool brand, announced today the return of Craftsman tools as a major presence in motorsports, becoming the title sponsor of the World of Outlaws.
The three-year agreement, which begins immediately, renames the two premier series in dirt track racing to the “World of Outlaws Craftsman Sprint Car Series” and “World of Outlaws Craftsman Late Model Series.” This is the first time the two top series in grassroots motorsports have shared a title sponsor.
ROGER SLACK, General Manager of Eldora Speedway: “Today’s announcement by Sears and Craftsman Tools to return to motorsports via a three-year agreement with the World of Outlaws brand and dirt racing is a landmark day for our sport, competitors and fans.
To have a major consumer brand select dirt racing as a national plank in their marketing platform further validates what those of us have been saying for years – dirt racing is growing, our racing is better than any other, our competitors are fan-friendly and we have the most passionate audience in all of sport.
Eldora’s events can only benefit from Sears and Craftsman’s planned promotional activation and our guests will enjoy the added on-site interaction at our World of Outlaws Craftsman Sprint Car Series events in May, our expanded three-day Kings Royal Weekend in July and September.
With Valentine’s Day right around the corner, I’d be remiss if I didn’t urge everyone to pick up some Craftsman tools for that special someone in their life.”
Since carved from a cornfield in the natural amphitheater that existed between the Eldora Ballroom and the Wabash River by bandleader Earl Baltes in 1954, Eldora Speedway has grown to be a frontrunner in motorsports growth and stability. Baltes chose to sell the legendary high-banked clay oval to motorsports entrepreneur and NASCAR, IndyCar and USAC champion Tony Stewart in 2004. Celebrating its 63nd season in 2016, Eldora hosts the biggest events in short-track racing including the 22nd annual Dirt Late Model Dream by Ferris Mowers; the 33rdannual Kings Royal Weekend; the fourth NASCAR Camping World Truck Series race on dirt; and the 46th annual World 100. The complete schedule for Eldora’s 63rd consecutive season, including ticket and campsite information, is available at www.EldoraSpeedway.com and can be requested by phone at (937) 338-3815. Fans can get behind-the-scenes access of Eldora Speedway
