Crimson Comeback! Alabama Finally Unveils Plans to Bring Back Legendary QB Jalen Hurts as Program Ambassador and Mentor — The Dual-Threat Star Who Led the Tide to Glory Returns to Inspire the Next Generation

Crimson Comeback! Alabama Finally Unveils Plans to Bring Back Legendary QB Jalen Hurts as Program Ambassador and Mentor — The Dual-Threat Star Who Led the Tide to Glory Returns to Inspire the Next Generation

 

TUSCALOOSA, AL — The Alabama Crimson Tide are set to turn back the clock in the most inspiring way possible, as the university officially announced plans to welcome back one of its most iconic figures — former star quarterback Jalen Hurts — in a new role as Program Ambassador and Mentor.

 

Hurts, known for his unmatched poise, leadership, and dual-threat dominance during his time with the Tide, is returning to the very program where he etched his name into college football history. The announcement comes after months of speculation about Hurts’ deeper involvement with Alabama beyond his NFL stardom with the Philadelphia Eagles.

 

“Jalen embodies everything Alabama football stands for — resilience, humility, and excellence,” said Head Coach Kalen DeBoer. “Having him back, mentoring our young athletes and representing this program nationally, is more than an honor — it’s a full-circle moment for the entire Alabama family.”

 

Hurts made an immediate impact at Alabama, leading the team to back-to-back national title games and earning SEC Offensive Player of the Year honors as a freshman. His class and team-first mentality were on full display when he gracefully handled a quarterback change in favor of Tua Tagovailoa, before later transferring to Oklahoma and eventually becoming an NFL star.

 

Now, he returns not as a player, but as a guiding presence — helping student-athletes navigate the pressures of the game and life beyond it. As Program Ambassador, Hurts will participate in recruiting efforts, mentorship programs, leadership workshops, and serve as a visible representative of Alabama Football nationwide.

 

“I owe a lot to Alabama,” Hurts said in a video message shared by the university. “This place shaped me. To be back here, helping the next generation chase greatness — it’s a blessing I don’t take lightly.”

 

Fans and alumni alike have flooded social media with excitement, welcoming Hurts back with open arms. As the Crimson Tide look to build their next chapter of dominance, bringing back a true symbol of strength and heart could be exactly the boost they need.

 

Jalen Hurts’ return is more than symbolic — it’s a bold statement that Alabama never forgets its legends, and that greatness here never truly leaves.