ESPN REPORT: Florida State’s Earl Little Jr. Inks Groundbreaking $50 Million Nike Endorsement Deal — Redefining the Landscape of College Sports
July 6, 2025 | Tallahassee, FL
In what is being hailed as the most monumental endorsement in college sports history, Florida State University’s standout defensive back, Earl Little Jr., has just signed a $50 million deal with Nike, according to an exclusive ESPN report released this morning.
The landmark agreement makes Little Jr. the highest-paid college athlete in NIL (Name, Image & Likeness) history — and signals a seismic shift in the future of amateur athletics.
“This isn’t just a deal — it’s a movement,” said an industry insider. “Earl Little Jr. just raised the ceiling for every college athlete in America.”
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From Star Recruit to Global Brand
Earl Little Jr., a former four-star recruit and son of NFL veteran Earl Little Sr., has quickly become one of the brightest stars in college football. Known for his elite instincts, explosive athleticism, and lockdown coverage, he helped lead the Seminoles to an undefeated regular season and earned First-Team All-American honors in just his second year.
But what truly sets Little apart is his charisma off the field — a natural storyteller with a growing social media presence, philanthropic projects in South Florida, and a deep connection with fans.
“It’s bigger than football,” Little Jr. said in his statement. “I want to inspire kids who look like me to believe they can build a legacy — on and off the field.”
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Inside the Nike Mega-Deal
The endorsement, described by insiders as “LeBron-esque,” includes:
- A $50 million multi-year deal featuring NIL licensing, exclusive branding campaigns, and signature apparel lines.
- A soon-to-be-released “Earl Little Jr. Collection” of cleats and apparel.
- National ad spots and commercial appearances alongside top Nike athletes.
- A philanthropic wing called “LJ7 Foundation,” backed by Nike, aimed at youth development in underserved communities.
Nike executives reportedly courted Little for over a year, believing his image could help lead a new generation of athletes into the NIL era.
“Earl embodies everything the future of sport represents — excellence, style, and authenticity,” said a Nike spokesperson.
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A New Era for College Athletes
This deal is more than a personal win — it’s a flashpoint moment for college sports.
For decades, amateur athletes were restricted from profiting off their talent and brand. But now, with NIL policies in full effect, players like Earl Little Jr. are rewriting the rules.
Sports analyst Kirk Herbstreit reacted live on ESPN:
“This is generational. College football players are now CEOs. Earl Little Jr. just proved that the game has changed forever.”
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What’s Next for Earl?
As Florida State prepares for another championship run, the pressure — and the spotlight — on Little Jr. has never been greater. But those close to him say he’s more focused than ever.
“He hasn’t changed,” said Head Coach Mike Norvell. “He’s still the first one in the building and the last one out. The deal is huge, but the mission hasn’t changed — he wants a natty.”
With the eyes of the world now watching, Earl Little Jr. isn’t just a college football star — he’s a trailblazer for a new generation of athlete-entrepreneurs.
Welcome to the new age of college sports.
#EarlLittleJr | #NikeDeal | #NILRevolution | #SeminolesLegend 🏈🔥
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