Shreveport, LA – May 7, 2025 – In an inspiring act of generosity, Dallas Cowboys quarterback Dak Prescott has announced a $9.5 million donation to convert his late mother’s childhood home in Louisiana into a state-of-the-art shelter for homeless individuals and families.
Prescott, speaking at a press conference Tuesday afternoon, said the project, named “Peggy’s Place” in honor of his mother, aims to provide housing, job training, mental health services, and childcare support for the local community. The shelter is set to open in early 2026 and will have capacity for up to 150 residents at a time.
“This is about giving people hope, dignity, and a second chance,” Prescott said, standing outside the Shreveport property that will be renovated into the facility. “My mom always taught me to care for others, to lift people up when they’re down. This is me carrying that forward.”
The $9.5 million gift, drawn from Prescott’s personal foundation and recent endorsement deals, will fund construction, staffing, and operational costs for the shelter’s first five years. The facility will include dormitory-style housing, a kitchen and dining hall, counseling offices, classrooms for life-skills training, and a playground for children.
NFL Commissioner Roger Goodell praised Prescott’s initiative in a statement, calling it “a shining example of leadership and heart.” Teammates and fellow athletes also shared their admiration, with Cowboys linebacker Micah Parsons posting on X: “Dak’s legacy is way bigger than football. Respect.”
Local officials estimate the shelter will reduce homelessness in the region by 20% within the first two years.
Fans flooded social media with praise for Prescott’s gesture, hailing him as a role model both on and off the field. One viral post read: “Dak Prescott just became Louisiana’s MVP.”
Construction on “Peggy’s Place” is set to begin this summer. Prescott says he plans to be hands-on with the project and hinted at future philanthropic efforts in the region.
“I want to be known for more than touchdowns,” Prescott added. “I want to be known for the lives I helped change.”
