May 3, 2025 — Charlotte, NC
Amazon Prime Video has officially released its highly anticipated four-part documentary series, “Earnhardt: The Intimidator’s Legacy,” chronicling the life, career, and lasting impact of NASCAR legend Dale Earnhardt Sr. The series, now streaming globally, provides an unprecedented look into one of motorsports’ most iconic and influential figures.
Told through the voices of family, rivals, friends, and fans, the documentary captures the highs and lows of Earnhardt’s journey—from his humble beginnings in Kannapolis, North Carolina, to becoming a seven-time NASCAR Cup Series champion. The series blends never-before-seen footage, emotional interviews, and race-day archives to paint a comprehensive portrait of the man known as “The Intimidator.”
Directed by Emmy-winning filmmaker Rachel Martinez, Earnhardt: The Intimidator’s Legacy offers new insight into the fearless driving style, magnetic personality, and complex private life of Earnhardt. With exclusive access to the Earnhardt family, including interviews with Dale Earnhardt Jr., Teresa Earnhardt, and other key figures in his inner circle, the series also explores how his influence continues to shape NASCAR decades after his tragic death at Daytona in 2001.
“Dale wasn’t just a racer—he was a symbol of grit, passion, and Southern pride,” said Martinez at the series premiere in Charlotte. “This series honors his memory by showing who he was both on and off the track.”
Each episode focuses on a different chapter of Earnhardt’s story:
- Episode 1: “Roots and Rivalries” – Exploring Earnhardt’s early years and rise through the ranks.
- Episode 2: “The Man in Black” – A deep dive into his aggressive racing style and famous feuds.
- Episode 3: “Family and Fame” – Unpacking the tension between public success and personal life.
- Episode 4: “The Legacy Lives On” – Honoring his enduring impact on the sport and his family’s ongoing contributions.
Dale Earnhardt Jr. described the project as “the most honest and emotional look at Dad we’ve ever done.” Fans can expect not only thrilling race moments but also touching stories that highlight the softer, lesser-known sides of Earnhardt Sr.
Early reviews are praising the series for its depth, emotion, and historical significance. NASCAR President Steve Phelps called it “a powerful tribute to a man whose legacy transcends the sport,” while fans on social media have expressed overwhelming support and nostalgia.
“Earnhardt: The Intimidator’s Legacy” is available exclusively on Amazon Prime Video, promising to educate new fans and reawaken memories for longtime supporters of one of racing’s most unforgettable icons.